Posts Tagged ‘message’
Re-framing (TED Salon London)
Playfulness, toasters, negative space, Gatsby (and no witchcraft or Egyptian archaeology): last night was the TED Salon in London, down at the Unicorn Theatre, near Tower Bridge. The topic for the evening was “Re-framing” with 15 speakers over 5 hours (including the usual networking breaks that are de rigueur at such events ). As ever, each talk delivered something of interest, but their effectiveness to me was increased by SENS Foundation‘s current re-framing of its mission and message (see posts passim). I have a small programme for the evening with more pencil scribblings on it than original ink. Here’s a whistle-stop tour of some of the talks, in as much as they resonated with me, with links where appropriate. A whistle-stop tour, you say? Lead on...
Getting the message (oh so) wrong.
There’s an organization called 10:10, which is dedicated to reducing carbon emissions. It’s based in London, but has global reach. It’s organizing a day of action on 10/10/10. And it just released (then pulled) a truly awful video to promote its work. I’m not using ‘awful’ because of its content: you can decide for yourself what you think by watching it here. (There’s also short description after the break, which you may prefer if you’re of a nervous or delicate disposition.) I suspect the intersection of the set of people who grew up with Monty Python and the set of people who find this funny (or inoffensive, at least) is pretty much the union of those two sets. So, other considerations aside for now, what is unequivocally ‘awful’? Read on to find out...

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